Viral advertising is not a type of advertising. Viral advertising is a kind of distribution of advertising, characterized by the progressive transfer of advertising material from user to user on the initiative of the users themselves.
Viral advertising is named because of the similarity of its distribution with the spread of biological viruses, that is, from person to person, where the person is the carrier and distributor of the virus.
Types of viral advertising
Viral advertising is most often distributed in the form of:
– video clips;
– photos (single and collage);
– small interesting news and texts;
– flash mobs or unusual stocks;
– creative informational talks and rumors;